SECTION I　The Challenge of Entrepreneurship
Chapter I　The Foundations of Entrepreneurship
Chapter 2　Inside the Entrepreneurial Mind: From Ideas to Reality
SECTION II　Building the Business Plan: Beginning Considerations
Chapter 3　Designing a Competitive Business Model and Building a Solid Strategic Plan
Chapter 4　Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Chapter 5　Forms of Business Ownership
Chapter 6　Franchising and the Entrepreneur
Chapter 7　Buying an Existing Business
SECTION III Building the Business Plan: Marketing and Financial Considerations
Chapter 8　Building a Powerful Marketing Plan
Chapter 9　E-Commerce and the Entrepreneur
Chapter 10　Pricing Strategies
Chapter 11　Creating a Successful Financial Plan
Chapter 12　Managing Cash Flow
SECTION IV Putting the Business Plan to Work: Sources of Funds
Chapter 13　Sources of Financing: Debt and Equity
Chapter 14　Choosing the Right Location and Layout
Chapter 15　Global Aspects of En~repreneurship
Chapter 16　Building a New Venture Team and Planning for the Next Generation